CSR

Envisioned In Training And Development, Frostees India Pvt. Ltd Believes In Learning Today, Leading Tomorrow

6 Mins read

Tell Us About Frostees India Pvt. Ltd, Its Work And The Motivation Behind Its Inception

Frostees India Pvt. Ltd. (Frostees) is under the flagship of Karini-Mukhesh Himatsingka group, has diversified business portfolio of Automotive, Spare parts Distribution, Restaurants for the last 20 Years. The group ventured into education a decade ago. In the Automotive space, we have dealerships of Hyundai, Ford, Mahindra & Mahindra, Morris Garages, Triumph Motorcycle and Distributorship of Mobis (Hyundai) and Ford Spare Parts for East & North-East India.

Frostees envisioned itself as an integrated training and development organization. Addressing the entire spectrum of employability needs in India in the vocational sphere. We have come up with many innovative ways to provide quality industry oriented training to the students thereby making them industry-ready. We imbibe in them all the qualities necessary for their sound overall development and provide them with state-of-the-art infrastructure and world-class training.

Frostees is an NSDC approved Training Partner and is also affiliated with various sector skill councils like ASDC, RASCI, NASSCOM, THSC and ESSCI. In the skilling ecosystem, we are associated with various Central Government Ministries like MoRD, MoMA, MoD, MSME, and different State Government departments as well in various states. We successfully run many central government-sponsored projects like DDU-GKY, DDU-KK, PMKVY, DAY-NULM apart from state government projects for the last 5 years. We have trained more than 1 lakh youth so far and we have taken a target to further skill 3 lakh youth by 2022. We commit to providing sustainable livelihood to aspiring youth through quality skill training and placements.

Who Are Your Associates In Automotive, Hospitality And Skill Development Sector?

  • In the Automotive Sector we are associated with Global Auto Giants like Hyundai, Ford, Mahindra & Mahindra, MG Motors, and Triumph Motorcycle.
  • In the Hospitality Sector, we are associated with Subway and Pizza Hut. Also, we have developed our restaurant chain of namely “Foodies World” and “Oriental Bistro”.
  • We are approved training partner of National Skill Development Corporation of India (NSDC) since 2017.
  • Also accredited with Ministry of Rural Development (MoRD), Ministry of Skill Development and Entrepreneurship (MSDE), Ministry of Defense (MoD), Ministry of Housing and Urban Poverty Alleviation (MHUPA).
  • Empanelled under different State Govt. Bodies like Paschim Banga Society for Skill Development (PBSSD), Jharkhand Skill Development Mission Society (JSDMS), Bihar Skill Development Mission (BSDM), KASE-Kerala, Uttar Pradesh Skill Development Mission (UPSDM), and Assam Skill Development Mission (ASDM).

How Do You Project Training And Skill Development Through CSR, In India?

  • Under CSR, we have successfully completed projects under the Confederation of Indian Industries (CII) and National Hydroelectric Power Corporation (NHPC).
  • Partnered with Tata Institute of Social Science (TISS) for our in house vocational training institute named ‘Mukesh Training Academy’.
  • An Expert team with solid industry experience and domain knowledge.
  • We are doing the MASON Project under Pradhan Mantri Awas Yojana Gramin (PMAY-G) in the state of Odhisha. We provide training to the Migrant Worker for their livelihoods. 
  • Centralized Placement cell to place students across the country.
  • Solid track record in placements due to fantastic relationships with various companies we have placed students in.

Enlighten The Readers About The Current Scenario Of Training And Skill Development And How Does It Benefit Each Individual 

Skill development has been considered one of the crucial aspect of job creation in India. India has a unique demographic advantage, with more than 60% of the population is in the young age group. But to get a dividend from such a large workforce, employability has to be improved.

Skill development is a powerful tool to empower people and improves their social acceptance, and is complement by good economic growth and enhances employability. India is towards the verge of being a developed country with needs a greater number of skilled and knowledgeable people.

The idea is to raise confidence, improve productivity and give direction through proper skill development. Skill development will enable youths to get blue-collar jobs. Development of skills, at a young age, right at the school level, is very essential to channelize them for proper job opportunities.

Some of the important Skill Development Schemes are as follows:

DDUGKY: Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) aims to skill rural youth who are poor and provide them with jobs having regular monthly wages or above the minimum wages. It is one of the clusters of initiatives of the Ministry of Rural Development, Government of India that seeks to promote rural livelihoods. It is a part of the National Rural Livelihood Mission (NRLM) – the Mission for poverty reduction called Aajeevika. This scheme derives importance from its potential to reduce poverty. It is also designed to be a major contributor to the Prime Minister’s ‘Make in India’ campaign.

The scheme will benefit more than 55 million poor rural youth who are ready to be skilled by providing sustainable employment. This training programs covering over 250 trades sectors such as Retail, Hospitality, Health, Construction, Automotive, Leather, Electrical, Plumbing, Gems and Jewelry, etc. The only mandate is that skill training should be demand-based and lead to the placement of at least 75% of the trainees.

 PMKVY: Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is the flagship scheme of the Ministry of Skill Development & Entrepreneurship (MSDE). The objective of this Skill Certification Scheme is to enable a large number of Indian youth to take up industry-relevant skill training that will help them in securing a better livelihood.

The Short Term Training imparted at PMKVY Training Centres (TCs) is expected to benefit candidates of Indian nationality who are either school/college dropouts or unemployed. Apart from providing training according to the National Skills Qualification Framework (NSQF), TCs shall also impart training in Soft Skills, Entrepreneurship, Financial and Digital Literacy. Duration of the training varies per job role, ranging between 150 and 300 hours. Upon successful completion of their assessment, candidates shall be provided placement assistance by Training Partners (TPs).

DAY NULM: Deen Dayal Antyodaya Yojana (DAY) with an aim to uplift the urban poor folks by enhancing sustainable livelihood opportunities through skill development. Keeping in view the objective of Make in India, Skill Development is essential for socio-economic betterment. Deen Dayal Antyodaya Yojana was launched under the Ministry of Housing and Urban Poverty Alleviation (HUPA). Government of India has provisioned Rs.500 crore for the scheme.

The scheme is the integration of the National Urban Livelihoods Mission (NULM) and National Rural Livelihoods Mission (NRLM).

National Urban Livelihoods Mission (NULM) is renamed as Deen Dayal Antyodaya Yojana-(DAY-NULM) and in Hindi as – Rashtriya Shahri Aajeevika Mission. Under the scheme urban areas extends the coverage to all the 4041 statutory cities and towns, thereby covering almost the entire urban population. Currently, all the urban poverty alleviating programmes covered only 790 towns and cities.

DDUKK: The Deen Dayal Upadhyay Kaushal Kendra (DDUKK) has been set up to provide an immense opportunity for those students who have been deprived of higher education for getting skill-based, job-oriented degrees. This Deen Dayal Upadhyay Kaushal Kendra is the first KAUSHAL Kendra in the Uttarakhand. Instead of classroom centred formal education, the students under the Kaushal Kendra learn through hands-on experience and internships in industry and business houses. The course has been designed to put forward skill education with hands-on experience by explicitly defining the job role and providing obligatory skills for it.

Tell Us About Your CSR Involvement And Projects Being Done With The Government Of India?

Presently we are running DDU-GKY Projects in different states like Odisha, Assam, Meghalaya, Jharkhand, Kerala and Uttar Pradesh. Also, we are successfully running different State Govt. Project in PAN India basis.

Apart from Central and State Govt. The project we have successfully done 2 CSR projects. In the future, we want to do more projects. 

Details:

We have done CSR project under the Government of Arunachal Pradesh, Department of Skill Development & Entrepreneurship Udyog Sadan funded by NHPC.

We have also completed the CSR Project under CII (Confederation of Indian Industry) funded by HPCL (Hindustan Petroleum Corporation Limited).

What Technological Tools Do You Use? And How Does This Support The CSR Work?

Our Strength in Digital Classless and Training:

Due to this pandemic scenario of Covid-19, it is not possible to take physical classes. We have developed an E-learning customized software in collaboration with a renowned IT company. The features of the software are as follows.

Software Features:

ADMINISTRATION MODULES:

Enquiry / Lead, Course & Batches, Admission & Fees, Attendance, Multi-Center, Reports & Dashboard Analysis.

LEARNING MANAGEMENT MODULES:

Content & Modules, Practical Tests/Quiz/Graded Exams, Student Progress, Announcement/Doubt Clarification

STUDENT ACCESS / APP:

Simple Usability, Track Progress, Doubt Clarification

How Do You Help Companies In Their CSR? How It Can Be Valuable For Them?

Due to this unavoidable pandemic Covid-19 scenario, lakhs of migrant workers have lost their job and return to their respective states. To regain their livelihoods all the corporate should take the initiative. In this regard, we can implement the CSR Fund to give training to the unemployed migrant workers under different sectors.

The following sectors are:

  • Automotive – In the automotive sector, we can give training in the following trades like Automotive Service Technician, Car Washer and Assistant Service Technician, Taxi Driving, Auto Rickshaw Driving.
  • Healthcare – In the healthcare sector, we can give training in the following trades like Front Line Worker, General Duty Assistant.
  • Construction – In the construction sector, we can give training in the following trades like Rural Mason.

Recently we tied-up with Odisha Rural Development and Marketing Society (ORMAS) under Odisha Govt. to train the migrant worker in Rural Mason Trade under Construction Sector. This is the CSR Funding of Odisha Govt.  So, if the corporate help the migrant workers to increase their employability with their CSR fund, it will help the migrant workers to get their job and maintain their livelihood. In this way, the CSR Fund can be utilized for the benefits of society.

Share A Quote About Your Initiative 

Learning Today, Leading Tomorrow – Mr. Sauvik Bera, Executive Director

Disclaimer: The views and opinions expressed in this article are those of the authors and do not represent those of Diggaj Media. The pictures are provided by the author and is not authorized to be used by anyone else.

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